- Studies market conditions, complies data and makes recommendations for developing marketing strategies and execution plan.
- Provides market intelligence on the trends, customers, competitors and other factors affecting the marketplace to support decision making.
- Develops and tracks metrics to identify the effectiveness and impact of current marketing initiatives; makes recommendations to optimize marketing effectiveness.
- Coordinates the development of promotional and marketing materials such as brochures, data sheets, videos, advertisements, trade show booths, etc.; coordinates the compliance approval of marketing materials.
- Provides materials and data as needed to support new business development initiatives.
- Develops and maintains web site and digital marketing content.
- Conducts market research using a variety of data sources in order to compile information such as competitive market analysis, potential prospects, industry trends, competitors, etc.
- Supports marketing plan development, including identifying target audience, market positioning, marketing campaigns, etc.
- Collects and analyzes data to evaluate marketing performance and potential performance to drive growth, maximize impact, and achieve objectives; may assist in the development of marketing plans and/or strategies.
- Ensures compliance with Canon's branding guidelines for all marketing materials and activities.
- Assists with development of promotional and marketing materials such as brochures, data sheets, videos, advertisements, trade show booths, etc.; assists with coordinating the compliance approval of marketing materials.
- Coordinates planning, managing, executing and attending trade shows.